Worldwide, counterfeiters rob almost US$ 300 Billion of legitimate business turnover! This is a seriously threatening issue - while the counterfeit product absorbs your goodwill, it passes on its own shortcomings to your products. The results can be disastrous.

Our Marketing Gurus while writing Principles of Marketing overlooked the VITAL P - PROTECTION. Protection that your brand needs from a look alike or a counterfeit.

In today's context, where huge amount of money, effort and time are being spent on building up brands, the least your product deserves, but seldom gets, is the VITAL P.

Several deaths (of people and brands) have been reported due to a counterfeit product.

The very concept of Holograms has emerged from the need to have a mark of authentication that is simple enough to be identified by even an untrained or illiterate eye, and yet sophisticated enough to make it near impossible to be duplicated or replicated.

A Hologram is the culmination of several processes involving physical, chemical and artistic inputs. The extremely high level of technology that goes into its manufacture coupled with the exclusivity of the technology makes it far beyond the reach of a counterfeiter.


A security hologram derives its security from two fronts -


1. The origination techniques


2. The substrates used to produce the hologram


Please visit our Product Range for more information on these.