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Case Study
Unilever Ceylon
wanted to run a consumer promotion where they wanted to give surprise gifts to their consumers. Additionally they wanted to have their promotion secured so that they did not get any fake claims for gifts from the consumers.
We developed a gift voucher for them carrying a Scratch-o-gram. The scratch-o-gram carried the prize winning information duly covered by scratch coating. Since the prize winning variable information was incorporated in the hologram itself there was obviously no fraudulent claim, thereby guaranteeing the success of the promotion.
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