1. Tata Iron & Steel Co was suffering from a major onslaught of counterfeitors on their Agrico range of agricultural implements. In order to ensure that their customers were not fooled by the pass offs, they opted for a hologram label to communicate the authenticity of their products to the end user. 
    
   They have been using a Holoflex hologram since 1997 and have reported significant increase in volumes and strengthening of the brand equity. These holograms now carry a laser marked alphanumeric sequential number too.
    
   The very fact that the hologram has been on the agricultural implement for so long proves that holograms work across the lesser educated consumers also. 

2. Procter & Gamble were facing massive counterfeiting of their shampoo bottles in Bangladesh and other select South East Asia markets. The consumers could not differentiate between the original and the fake shampoo bottle. As a result, there was widespread discontent among the users and severe erosion of brand value for P&G. 
    
   To counter this problem, they decided to use Holoflex holograms in 1999. Since 2002, all the holograms even carry a laser marked running serial number. The holographic security helped P&G to thwart the counterfeits and regain the lost consumer confidence.
    

Tamper Evident Hologram Labels | Holograms with Variable Information | Scratch-O-Grams | Instagrams | Induction Sealing Wads