Picture this: A mother in rural Maharashtra buys what she believes is genuine fever medication for her child, only to discover later that the pills contain chalk powder and food coloring. Seems dramat
know moreWith a market size exceeding $167 billion, the FMCG sector is the fourth-largest industry in India*. contributing closely 3% to the GDP**. This behemoth industry is, unfortunately, a soft t
know moreRajesh (fictitious character), a distributor in Mumbai's bustling Crawford Market, noticed something peculiar about a batch of premium shampoo bottles that arrived at his warehouse. The packaging look
know moreBusinesses rely on labeling primarily for brand packaging and product identification. Self-adhesive labels are a game-changing innovation in the labeling industry—saving time, money,and labor.Holofl
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