Picture this: A mother in rural Maharashtra buys what she believes is genuine medication for her child, only to discover later that the pills contain chalk powder and food coloring. Seems dramatic, do
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With a market size exceeding $167 billion, the FMCG sector is the fourth-largest industry in India*. contributing closely 3% to the GDP**. This behemoth industry is, unfortunately, a soft t
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Rajesh (fictitious character), a distributor in Mumbai's bustling Crawford Market, noticed something peculiar about a batch of premium shampoo bottles that arrived at his warehouse. The packaging look
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Businesses rely on labeling primarily for branding and product identification. Self-adhesive labels are a game-changing innovation in the labeling industry—saving time, money, and labor. Holofl
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What makes a product stand out and stay secure in today's crowded market? The answer is packaging. It speaks for the brand before the box is opened, quickly forms a connection, and protects against du
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In India, safeguarding your brand identity through the use of unique tamper-evident labels is becoming an important method to defend against counterfeit products that can compromise your brand reputat
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