Picture this: A mother in rural Maharashtra buys what she believes is genuine fever medication for her child, only to discover later that the pills contain chalk powder and food coloring. Seems dramat
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With a market size exceeding $167 billion, the FMCG sector is the fourth-largest industry in India*. contributing closely 3% to the GDP**. This behemoth industry is, unfortunately, a soft t
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Rajesh (fictitious character), a distributor in Mumbai's bustling Crawford Market, noticed something peculiar about a batch of premium shampoo bottles that arrived at his warehouse. The packaging look
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Businesses rely on labeling primarily for brand packaging and product identification. Self-adhesive labels are a game-changing innovation in the labeling industry—saving time, money,and labor.Holofl
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What makes a product stand out and stay secure in today's crowded market? The answer is packaging. It speaks for the brand before the box is opened, quickly forms a connection, and protects against du
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