Promotional Scratch & Win Coupons
Brands the world over keep launching new promotions and marketing initiatives to retain and enhance consumer engagement. Over the years we have seen a great deal of such initiatives by the brands. Perhaps the most popular promotional activity ujndertaken by the leading brands is scratch and win promotional coupons. These have been used extensively for both – trade and consumer promotion. The recepient instantly scratches and discovers his reward which is invariably available either on spot or at a redemption centre close to the recepient. The very nature of this instrument lends to duplication and counterfeiting attempts, as the rewards are instant. Furthermore, no retailers or redemption centres have the time or the wherewithal to authenticate a coupon other than by visual check. As a result of this counterfeiting, the brands invariably discover that only a part of the money they spent on the promotion reached the targetted audience.
This is where Holoflex steps in – with our extensive experience in designing and producing secure docuemnts, we integrate several security features into the coupon that carry multiple layers of security to conclusively authenticate a coupon. Some of these features are:
- Customised or generic holographic scratch off
- Secure designing and printed security features
- Holographic elements with demet feature
- Other interactive features such as colour shifting or colour changing due to brisk rubbing
- Variable data and codes
We ensure that your promotional coupons are highly secured and the money you spend goes only to the intended beneficiaries, and not to some unscrupulous people who counterfeit your coupons.