Labels – the new age branding and protection tool!
Looks matter – The packaging and labelling of a product is the first thing a prospective buyer sees. It tells him stories… stories he can associate with to enhance the product experience.
Packaging can be of various types. They could be printed boxes or plain containers with labels. A neat well-printed label communicates confidence to the buyers. Wet glue labels were the norm earlier, and we still churn our significant quantities of these, but self adhesive labels are getting increasingly popular for smart finish and economical price.
Gone are the days when paper was simply pasted as an adhesive sticker. Labels are now available in a multitude of special materials ranging from paper to high performance speciality films. Labelling has become an art that promotes the product, prevents imitation, and is easy to affix. The modern label has a superb print surface with good adhesive, is easy-to-peel and can be conveniently applied manually or through machine application. Labels are durable and can withstand tough atmospheric conditions. The state-of-the-art infrastructure and machinery with decades of experience equip us to make superior customised products. Our printing expertise allows creation of spectacular visual effects and security features to support any application.
Our ten colour printing press has a flexible configuration that enables us to achieve printing of the highest quality including metallic foiling, textured finish, embossed effects, surface finish varnish etc., to create an attractive label that stands out in the shelf
For products that suffer from the onslaught of counterfeiters, integration of specialised printing techniques with security makes the labels secure and tamper evident to protect your reputation. We can supplement the existing label designs and graphics with several security features like:
We have a special security design software that can create some very complex elements like guilloche patterns, micro text and hidden images visible under only a special decoding film. And the best part is that we can merge all this into your existing label design or even create a new label design for you.
Holographic patches and stripes integration on an existing label
Holography is known to catch a viewer’s attention and adds significant security and brand recognition. We can integrate a holographic patch or stripe in a label with state of the art overt, covert and forensic features. We can also add advanced features such as demetallization.
Security printed elements
We also extensively use printed security features such as invisible features, visible only under certain special light frequencies, elements that change colour with a change in viewing angle, interactive messages that change colour (for example from Black to grey) due to brisk rubbing – this can be a permanent or reversible feature.
Tamper evident substrates
We can offer labels that are tamper evident. Once affixed at the desired place, these labels will leave a customised or a generic message like Void or Tampered if an attempt is made to remove these labels. Additionally, we can also offer labels that show a tampered message while not leaving any residue on the surface they were affixed on.
For some high security applications we have even more secure substrates that withstand tampering by water, solvents, petrol, diesel etc. They will also destruct when exposed to higher temperatures like 70 to 80 degrees Celsius. Please click here for more information on our Multimax seals.
We also offer variable information like alphanumeric sequential numbering, random codes, bar codes and QR codes on labels. This significantly enhances the security and provides ease of material tracking. Every single label thus could actually become unique!
The variable information can be imprinted using the following technologies:
- Laser Marking
- Ink-Jet Marking
- Ultra-Violet (UV) cured Marking
- Thermal transfer
Additional levels of security are also possible such as invisible codes and numbering and also multi colour and exploding fonts.
Our scratch and win labels with variable or fixed data is covered by a high security holographic scratch off has been used by some of the leading brands. The holographic scratch off can be of a generic holographic image or even a customised holographic image for a high value promotion.
We not only supply labels but also the hardware and peripherals for its application. Being a prominent bar code label solution provider we have a strategic alliance with various original equipment manufacturers. Please click here for more information on our AIDC products. This enables us to provide customised solutions for variable data printing on labels at your facility also.
Holography bring verifiable authenticity to a self-adhesive label. It gives an additional mark of identification over and above the existing brand colours and logo of the product/company. It deters counterfeiters and strengthens and preserves the brand value.
If stored in clean and dry conditions at 25 degrees Celsius and 65% Relative Humidity, self-adhesive sticker should go good for use for 4 months.
From the time we get a customer's Purchase Order and the artwork approval, we can start supplying self-adhesive labels in about 3 weeks for the first supplies. We can sometimes turn it around even quicker. Please share the project specifics and we will be happy to support you. For repeat orders generally 7 days is what it takes to despatch the labels.
Any label printing job is sensitive to quantities - both on production and commercial aspects. Higher the quantity, lower the cost. We will even deliver very small quantities of self-adhesive sticker, we suggest that you consolidate 2- or 3-months’ requirements in order to keep your costs low.
Most labels are either filmic or paper based. Within this broad range there are several specialty labels that provide additional features for decoration, performance and security. Our team will be happy to provide suggestions once we hear more about your project.
The type of material is dependent on the application. Security printing can be done on both polyester or paper. Design elements could differ for various type of raw material.
Label stock is dependent on the application of the client. We have tie-up with all the leading supplier of label stock and would arrange for the optimised source for your application.
We are able to print a maximum size of about 500 mm X 350 mm label.
We have multiple label printing machines, and our latest machine prints upto 10 colours. We can even foil stamp, emboss, and give various other decorative and security features on the label.
We can also offer laminated labels.
Is variable printing on die cut labels is possible at your end, if yes then what modes are available with you?
Yes, we are a bar code labels manufacturer also, and variable printing is possible at our facility through inkjet marking or thermal printing. We can even provide a complete solution to the customer to do such variable data printing at their own location. This solution is typically required by our customers who want to print the batch number, MRP and any product specifications at their own facility.
We can print on the adhesive side too. This is typically used on transparent containers and bottles. This would need careful designing of the bottle label and we can help you with the same.