Bottle Labels

Bottle labels are the unsung heroes of product presentation. They do much more than just identify what's inside; they tell a story, convey a brand's identity, and even ignite a consumer's curiosity. From the elegant designs on wine labels that transport you to distant vineyards to the vibrant, eye-catching labels on craft beer bottles that practically beg you to take a sip, these adhesive label artworks are the first connection between your product and your audience. So, next time you reach for a beverage or condiment, take a moment to appreciate the artistry and information neatly wrapped around the bottle, because, in the world of labels, there's so much more than meets the eye.

Types of bottle labels come in various forms to serve distinct purposes. From informative product labels that display content and nutritional information to eye-catching promotional labels designed to attract consumers' attention. Additionally, bottle labels often vary in materials, such as paper, plastic, or waterproof materials, depending on the intended use. These labels can be customised to convey branding, tell a story, or even provide essential safety warnings. Whether you're looking for a label for a beverage, a condiment, or a pharmaceutical product, the type of bottle label you choose plays a crucial role in product presentation and consumer engagement.

  • In the world of bottle labelling, there are various options to explore, and Holoflex offers versatile solutions, including peel and stick labels, shrink labels, and sleeve labels for bottles. In the realm of our services, you'll find these convenient self-adhesive labels that simplify the labelling process for bottles. With just a peel and a stick, these labels effortlessly brand your products, offering a hassle-free and professional touch. Whether you're labelling homemade preserves, craft beverages, or artisanal condiments, Holoflex's range of labels is designed to make your product shine.

  • On the other hand shrink sleeve labels are flexible branding labels that can adapt to the shape of the product on which it is applied. These are mainly used as bottle labels with a 360-degree viewing surface that is appealing from all directions. Moreover, bottle labels withstand moisture and friction to ensure a long shelf life. The shrink labels are made from PVC, PET-G or some special polyolefin films. These are typically around 40 microns thick.

  • Wrap-around labels are a dynamic and visually captivating labelling choice, fully encompassing bottles and containers. They offer a 360-degree canvas for product details and branding, particularly favoured in the beverage, cosmetics, and food industries. With flexibility in design and materials, these labels cater to various products. Apart from aesthetics, they provide space for essential information and compliance requirements, making them a practical choice for businesses looking to stand out and convey vital data from all angles

Choosing the Right Colors and Fonts

Selecting the right colors and fonts is the foundation of label design. Colors evoke emotions and create a visual identity for your product. Fonts, on the other hand, play a pivotal role in readability and conveying the brand's personality. When choosing colors, consider your product's theme and the emotions you want to evoke in your audience. Similarly, fonts should align with your brand's message and the target demographic. Whether it's a playful and whimsical design or a sophisticated and elegant one, the right combination of colors and fonts can make your bottle label truly stand out.

Incorporating Branding Elements

Incorporating branding elements is all about creating a label that resonates with your brand's identity. This may involve incorporating your logo, tagline, or other brand-specific visuals. These elements serve as a visual reminder of your brand and help customers instantly recognize your product on the shelves. Consistency in branding is key, as it builds trust and brand loyalty over time. A well-designed bottle label not only reflects your brand but also tells a story about your product.

Including Essential Information

While aesthetics are important, don't forget the practical side of label design. Essential information like product name, ingredients, nutritional facts, and any required legal information should be clear and easy to read. Prioritise legibility, and ensure that all the necessary information complies with regulations and industry standards. Balancing aesthetics and information is the key to creating a bottle label that not only looks good but also informs and reassures consumers.

Our 10 colour Flexo printing press can create fabulous visual effects on the bottle labels even in very low volumes at competitive pricing. We add further value to shrink-sleeve labels or bottle labels by integrating a holographic stripe running across the bottle label which secures the products against counterfeits. 

Shrink Sleeve packaging is a first-choice option for a variety of industries ranging from food and beverage bottles to personal products and pharmaceuticals and several others.


  • Flexible Packaging: Manufacturers can use shrink sleeve labels as Bottle labels on blank bottles cutting the cost of directly printing and avoiding loss in case of low sales.

  • Tamper-evident: A holographic tape is added on the sleeve which makes it tamper-evident. This gives an assurance to the consumers that the product is safe and genuine.

  • Durability: The shrink sleeve labels are very durable as they are reverse-printed. They will not be damaged during the transport.

  • Branding: Shrink sleeves have a lot of space for branding due to their wraparound character. Exclusive colours and designs can be printed for impact.

Holographic shrink labels are gaining attention from manufacturers seeking to stand out from the crowd. Our experts will go the extra mile to help you incorporate the design to the bottle to develop an impactful bottle label, without over-stretching your budget.

The benefits of quality bottle labels extend far beyond their practical function of conveying essential information. They are instrumental in shaping a brand's image and enhancing the appeal of a product on the shelf. Here's a closer look at the advantages of investing in high quality bottle labels:

  • Enhancing Brand Image

Quality bottle labels are like a canvas for your brand. They offer a platform to showcase your brand's personality, values, and overall image. A well-designed label communicates professionalism, attention to detail, and a commitment to excellence. This not only instils confidence in consumers but also differentiates your product in a competitive market. Whether it's the choice of colours, fonts, or incorporating brand-specific elements, a quality label can elevate your brand image and help it resonate with your target audience.

  • Improving Product Visibility and Shelf Appeal

In a crowded marketplace, a bottle label can be the difference between a product that stands out and one that goes unnoticed. High-quality labels are designed to catch the eye and pique the curiosity of potential customers. The right combination of colours, fonts, and visual elements can create a label that not only communicates the product's essence but also draws attention from a distance. This enhanced shelf appeal can lead to increased sales and brand recognition.

In conclusion, quality bottle labels are a silent yet powerful marketing tool. They don't just wrap your product; they wrap your brand's identity. The careful design and execution of labels can enhance your brand image, conveying a message of trust and excellence to consumers. Moreover, they can make your product pop on the shelf, drawing in potential customers and increasing visibility. In a world where first impressions matter, quality bottle labels can be the key to standing out in the marketplace and leaving a lasting impact on your audience.


It’s always better to store shrink labels in a dry and temperature-controlled environment. We suggest 25 degrees Celsius and 65% Relative Humidity as the ideal storage conditions in original packing for product with bottle labels.

We can generally provide samples. Please share details of your requirements.

Please share the keyline of your container / bottle or a physical sample. We will revert with our recommendation for the size of the container / bottle labels you need.

From the time we get a customer's Purchase Order and the artwork approval, we can start supplying Shrink labels in about 3 weeks for the first supplies. We can sometimes turn it around even quicker. Please share the project specifics and we will be happy to support you. For repeat orders generally 7 days is what it takes to despatch the bottle labels.

Any label printing job is sensitive to quantities - both on production and commercial aspects so is the case for bottle labels. Higher the quantity, lower the cost. We will even deliver very small quantities of shrink labels but we suggest that you consolidate 2- or 3-months’ requirements in order to keep your costs low.

Typical thickness is around 40 microns.

Yes, we have a wide range of security features that we can offer to make a shrink label secure. Hologram stripes, security designing and printing, invisible features are only some of the elements we can offer as integral feature of bottle labels.

We can print upto 10 colours on your shrink label/bottle labels.

These can be provided in reel form for automatic dispensing or even cut to size.

Yes. Machines are available to apply these bottle labels automatically.

Yes. Bottle labels can be used on any container - glass, metal or plastics.


  • Head Office
  • 92 C/1 Sahapur Colony
  • Block-J, New Alipore
  • Kolkata - 700053, West Bengal,

  • Tel: +91 33 24071738
  • Fax: +91 33 24071739
  • E-mail:

Head Office

92 C/1 Sahapur Colony, Block-J, New Alipore, Kolkata - 700053, West Bengal, INDIA

Tel: +91 33 24071738

Fax: +91 33 24071739